Your Go-to-Market and fractional operating leadership partner
NovaStone helps financial services and digital asset companies turn growth plans into businesses that can launch, operate and scale.
Five moments that don't wait.
See what each one costs →What We Do
Build what's next. Scale what works.
For what's new
Build & Launch
For founders and established firms taking something new to market — a business, a product or a jurisdiction.
Build a new business
A business model, day-one operating model and launch plan that investors can follow.
Launch a new product
One accountable owner, the right partners, and a route to market the core business can support.
Enter a new market
Know whether to go. Then set up locally, with partners in place before launch.
For what's growing
Optimize & Scale
For firms with traction whose operations, controls or evidence haven't kept pace with growth.
Streamline operations
Clear ownership and a steady operating rhythm, so decisions stop waiting on one person.
Strengthen controls
Practical controls people actually follow, each with a named owner.
Get investor & bank-ready
Evidence organised and answers prepared before diligence starts.
How We Work
Plan it. Put it in place. Keep it running.
Project-based. Start with one focused piece of work, without long-term commitment.
Plan
Go-to-Market Strategy
Operating Assessment
Implement
Implementation Sprint
Run
Fractional COO Flagship
Operating Partner
Each step can be done independently.
How We Work · Flagship
The operating leader you need, for as long as you need one.
When the business needs someone senior to drive execution but isn't ready for — or doesn't need — a full-time COO, NovaStone provides hands-on operating leadership that flexes with the business.
Senior enough to lead
Works directly with the leadership team.
Hands-on enough to execute
Plans get put into place, not left in slides.
Flexible enough to fit
Start with a project. Step into ongoing leadership when it's needed.
The founder
The experience behind NovaStone.
Our founder, Fiona Yeung, has spent 17 years across global investment banking, fintech and high-growth digital asset businesses — building businesses and functions, not just advising them. She founded NovaStone so founders and leadership teams can draw on that experience when it matters most.
Meet our founder →Previous roles in
Tell us what you're building.
Or where you're stuck, or what's coming next. It starts with a 30-minute conversation.
